Social Media - A fundamental change

Social Media, fad or a fundamental change in the way we communicate?


·       77% of active Internet users read blogs
·        Over 50% of the world’s population is under 30 years old
·        By 2010 Gen Y will outnumber Baby Boomers
·        96% of them has joined a social network
·        Years to reach 50 million users:  Radio – 38 years , TV – 13 years, Internet – 5 years, iPod – 3 years.  Facebook added 200 million users in less than 1 year.  If Facebook was a country it would now be the 3^th largest country in the world.
·        Facebook tops Google for weekly traffic in the U.S.
·        There are over 100 million active users using Facebook through their mobile phone
·        Over 300,000 businesses have a presence on Facebook
·        Twitter gets more than 3 billon requests a day, generated by 180 million unique visitors
·        Twitter gets about 300,000 new user accounts per day
·        80% of companies use Social Media for recruitment. Of them 95% use Linked in as their primary tool.
·        55-65 year-old females is the fastest growing segment on Facebook
·        YouTube is the second largest search engine in the world
·        25% of search results for the world’s top 20 brands are links to user-generated content
·        There are over 200,000,000 Blogs and 54% posts or tweet daily
·        34% of all bloggers post opinions about products and brands
·        78% of consumers trust peer recommendation
·        Only 14% of consumers trust advertisement
·        Only 18% of traditional TV campaigns generate a positive ROI


It’s time for your company to join the Social Media revolution.

Sources: socialnomic.com, thefuturebuzz.com, digitalbuzzblog.com